Every map says the same thing.
Check it. Google, Apple, Bing: three searches, two minutes.
What sort of business do you run?
01 · THE MOMENT
They don’t search any more. They ask.
Tuesday, 7pm. A hot water system dies in Coburg. Your next customer asks their phone who to ring and gets one answer with two names in it. They ring the first one. If you’re not in that answer, you never hear about the job.
Six places they check in ten seconds, and what we do about each.
You don’t come up.
Three other names. Yours isn’t one of them.
Your details are wrong.
Old hours, a suburb you dropped, a number you changed.
The AI has never heard of you.
It can only name you if it can read you.
Before they call, they check.
Services clarity
Crucial for quoting
Service suburbs and territory boundaries
Local authority
Google profile and business-detail consistency
Direct contact barrier
Customer reviews and public replies
Credibility benchmark
Genuine workmanship and trade badges
Compliance verified
02 · THE MAP
Your Google Business Profile. The first thing they see.
Three pins. Under each: a name, a star rating, “open now” or not. That box decides whether they tap you or the pin above you, and most were set up once and never touched again.
What we do
Category set exactly right.
Plumber, not home services. The strongest single signal.
Every service listed.
Every option Google lets you tick, including the one you added last winter.
Hours kept honest.
Public holidays, half days, Christmas. “Open now” only when you are.
Fresh photos every month.
Real jobs, so people see what they’re getting.
Questions answered, calls answered.
Q&A replied to by you. Google’s call-answering set up your way.
Profile and website always agree.
Google’s own guidance: complete, current, consistent.
Check it: count the services on your listing against the services you actually do. The gap is the work.
03 · THE OTHER MAPS
Apple, Bing, Yelp. Same hours everywhere, or nothing.
Siri reads Apple Maps. Copilot reads Bing. ChatGPT reads Yelp. The AI checks all of them against Google in the same second, and if your hours don’t match, it trusts none of them and picks the business above you.
What we do
Apple, Bing, Yellow Pages and Yelp claimed.
Most Australian businesses never have. ChatGPT reads Yelp.
Listed with your trade body, and shown as a badge.
Master Plumbers, HIA, MBA, AHPRA. On your site and your listing where people look, not just filed away. AI treats those as proof you’re real.
Push every change to Bing the same day,
so Copilot stops quoting last year.
Checked every quarter.
Same name, phone and hours everywhere. Duplicates removed.
Ten listings that agree beat a hundred that don’t.
Check it: search your business on Apple Maps and on Bing. If the hours don’t match Google, that’s what we fix first.
WE ALSO BUILD WEBSITES · AI-AGENT-FIRST
Your next customer might not be a person. Meet the AI-Agent-First Website.
Why this matters
More people now ask ChatGPT, Gemini or Perplexity to find a local business, compare options, and tell them who to call. That’s a new customer type your website has to serve: the AI assistant itself. If AI can’t understand your business, it can’t recommend you, no matter how good you are.
How it plays out
Old way: Google → search → click → your website.
New way: person asks AI → AI compares businesses → AI recommends → they call you.
Build your AI-Agent-First Website once, and you show up in both.
What we build
A website built so AI assistants can understand, trust and recommend your business, while still being simple and easy for real people to use. In practice that means:
Clear, factual info.
What you do, where you work, who you are, written so a machine can check it, not guess at it.
Proof AI can trust.
Your website, your Google profile and your reviews all saying the same thing, so AI can confidently mention you.
Content that matches real questions.
Pages built around what people actually ask (“who fixes hot water systems in Coburg?”), not just keywords.
04 · YOUR WEBSITE
People read it in five seconds. AI reads it in one.
They tap your pin, then “website”, standing in a wet laundry. They want three things: do you fix hot water systems, do you come to Coburg, how do I get you here. So does the AI. Most sites make them guess. We build it the other way round.
What we do
Says what you do in the first line.
Not three scrolls down under a sunset.
A page for each job and each suburb you really cover.
Coburg gets a page because you go to Coburg.
Every fact stated once, where machines look.
Hours, suburbs, prices: in a form Google and the assistants already trust.
AI assistants let in.
ChatGPT, Perplexity, Claude, Google and Apple can all read it. Training crawlers: your call.
Fast on one bar of signal.
Under a second, in a wet laundry. A quote form that works for people and for AI.
Check it: ask ChatGPT what your hours are. They match what you told us.
05 · YOUR REVIEWS
Before they ring, they read the reviews. So does the AI.
Not just the stars: how many, how recent, whether you replied to the bad one. Reviews count more than anything else in whether you get recommended, by Google and now by ChatGPT too.
Ask a review
Every customer, after every job.
A text at the hour people reply, with a link straight to your listing.
By text, widget, or a QR code on the invoice.
Same offer every time: leave a public review, or say it to you privately first. Nobody chooses which one for them.
One follow-up. Never a third.
Everyone gets asked.
Picking the happy ones is against Google’s rules and consumer law. What you get is real.
Answer every review
Within a day, in your voice.
Drafted from your words and sent to your WhatsApp. Nothing publishes until you tap approve.
The bad ones, properly.
What happened, what you did. A bad review answered well beats a silent five-star.
Google, Yelp and Facebook.
Different AIs read different places. All answered.
Check it: sort your reviews by newest and count the ones from the last ninety days with no reply. We keep that number at zero.
06 · FACEBOOK
Is this a real business? Are they still around?
One last check, half a second. They open your Facebook page (so does the AI) to see if you’re real and still trading. Two things answer that: the profile matches your listing, and something happened lately.
Your socials say the same thing.
Name, phone, hours and suburb match your listing exactly.
A bio that says what you do and where, in the first line.
A Call button, so they ring straight from the profile.
Check it: open your Facebook page on your phone. Are the hours the ones you keep now?
A Google post every week.
One post a week.
A job you finished, a service you want more of, holiday hours.
Holiday hours posted before the holiday.
Nothing made up.
Nothing to say? Your hours and services go up, and that’s that.
Check it: find the newest post on your listing. Older than a fortnight? That’s the gap.
MANAGED OPERATIONS
One managed service for the online details customers rely on.
A complete service built for licensed trades who need to stay on the tools without losing sight of how the business looks to a customer.
1. A website that keeps up with the business
A clear, mobile-friendly website showing your genuine services, service areas, contact details and the next step for customers. LandMark(by TRC) manages the website work included in your plan, so it does not sit untouched as the business changes.
2. Your Google profile kept accurate
Keep important details such as services, hours, website links and contact information current on your Google Business Profile, subject to Google access, verification and publication rules.
3. Correct business details wherever customers find you
LandMark(by TRC) keeps your approved business name, address and phone number consistent across your website, Google profile and supported directories included in your plan. These may include Yellow Pages, Yelp, Apple and Bing. When important details change, LandMark(by TRC) updates the supported entries and checks for outdated, conflicting or duplicate information. Directory access, paid features and update times still depend on each service.
4. Customer feedback and approved review replies
Collect genuine customer feedback through a website widget, link or point-of-sale QR code. Every customer gets the same opportunity to leave an honest public review, regardless of whether their experience was positive or negative. They can also send private feedback directly to the business. When a public review appears, LandMark(by TRC) drafts a reply and sends it to your nominated WhatsApp number. It is published only after you approve that specific reply.
5. Clear information for search and AI-assisted discovery
LandMark(by TRC) structures important business information so customers, search engines and AI-assisted services can understand it more easily. No provider can guarantee a Google ranking or a recommendation from an AI service.
TRADE OPERATOR FIELD REPORTS
Hear from businesses using LandMark(by TRC).
Hear directly from business owners about what LandMark(by TRC) manages and what changed for their business.
“Having our emergency callout rates and service areas actually matching Google and the site saved us endless tire-kicker calls.”
“Our website and Google listing actually match what our crew does each week without me sitting at a computer after hours.”
“When customer reviews come in, having the reply drafted on WhatsApp ready to tap approve is a game changer.”
“Review replies get drafted straight to my WhatsApp, and nothing goes live until I hit approve.”
“We updated our service suburbs and uploaded 12 new commercial project photos in one quick text.”
“We can send through job photos and new service suburbs knowing our public details get updated properly.”
INDUSTRIES
Which scenario matches your desk or van this week?
Pick the closest. It takes you to the page written for your situation.
Trades and home services
I spent $2,800 on Google ads last month and half the leads were blokes asking for quotes on jobs in Newcastle when I'm based in Penrith.
Google Ads, Facebook, hipages, and still waiting on the next job.
This is meClinics and allied health
We run a clinic. Patients Google the suburb and book someone else.
The map pack moved. Your listing did not.
This is meSalons and studios
Why is the salon so quiet? The regulars come, nobody new does.
People nearby still search. They just don't find you.
This is meLocal firms and offices
We're a suburban firm paying for clicks from people who were never going to hire us.
Local work shouldn't cost agency-retainer money.
This is meAlready with SyncMate
I'm already with SyncMate. I want the findability part.
You already answer the phone. Now be the name they're given.
This is meNot sure
I don't know what I am. I just know the phone is quiet.
Two minutes. We'll point you at the right page.
This is meThe three steps, in one line each
Step 01 · Discovery
Get found with the right information
Step 02 · Verification
Give customers confidence
Step 03 · Conversion
Make the enquiry easy
08 · GETTING STARTED
Three steps. No jargon.
You will not be asked a single question you cannot answer off the top of your head.
Tell us about the business.
Your trade, your hours, the suburbs you cover, what you charge. Fifteen minutes, in plain words.
We build it.
You get a link to look at, with exactly what’s included and the price set out before you pay anything. You say what you want changed. No meetings, no back and forth for weeks.
It keeps itself right.
A website that keeps up with the business.
From then on it stays current on its own: the site, the listings, the reviews, the posts. You get on with the work.
09 · IT IS YOURS
You own it. All of it.
Your domain stays yours.
On your name, in your account. We never hold it over you.
Take it with you.
If you leave, you leave with your words, your photos and your reviews.
Your data stays in Australia.
Kept here. Yours whenever you want it.
No lock-in.
Month to month. Stop whenever you like, no exit fee, no phone call.
FREE PROFILE AUDIT · BY A SPECIALIST
Find out what being hard to find is costing you.
Not a robot’s guess. One of our specialists opens your Google Business Profile the way a customer does, and the way the AI they ask does, then tells you plainly which jobs are going to someone else, what they’d fix first, and what it is worth to fix it.
10 · PROOF
Don’t take our word for it. Check it.
Pick any business we look after and run the same ten seconds your next customer does.
Every recent review has an answer.
Check it. Sort by newest, count the unanswered. Zero.
The AI gets the facts right.
Check it. Ask ChatGPT your hours. They match the listing.
Nothing goes up that they haven’t said.
Check it. No made-up prices, hours or ratings. Enforced by checks that fail the build.
Every page speaks a form machines trust.
Check it. Paste any page into search.google.com/test/rich-results.
11 · WHAT IT COSTS
LandMark(by TRC) comes with SyncMate.
$150
a month for your first 3 months, billed $450 upfront inc GST. Then $250/mo. No lock-in after that.
Book a 15-minute call- Your website, built and kept right
- Your Google Business Profile looked after
- Apple, Bing, Yelp and your trade register, claimed and matching
- Reviews asked for and answered
- Your socials kept matching, a Google post every week
- Help from real people, here in Australia
- First 3 months $150/mo, then $250/mo. Cancel anytime after
Read the LandMark(by TRC) terms and conditions.
No, and be careful of anyone who does. What we can do is make sure everything about you is right, fast, and saying the same thing everywhere they look.
LandMark (by TRC) replaces it. You keep your name, your domain and your photos. Nothing you own gets lost.
Most sites go live inside a week of you answering the questions. There is no long build and no meetings.
Google, Apple, Bing and Yellow Pages first. Then Yelp, your trade body or licence register, and your Facebook and Instagram profiles. Ten that agree beat a hundred that don’t.
Yes. Picking who to ask by how they’ll rate you is against Google’s rules and Australian consumer law, and it makes the reviews worthless anyway. Everyone gets asked once, followed up once, and that’s it.
Be readable and be corroborated. A site the assistants’ crawlers can fetch, a complete Google Business Profile, a claimed Yelp page, and steady Google reviews. There is no trick file and no special code. Google says so. It’s the same facts, right, everywhere.