Every map says the same thing.
Check it — Google, Apple, Bing — three searches, two minutes.
What sort of business do you run?
01 — THE MOMENT
They don’t search any more. They ask.
Tuesday, 7pm. A hot water system dies in Coburg. Your next customer asks their phone who to ring and gets one answer with two names in it. They ring the first one. If you’re not in that answer, you never hear about the job.
Six places they check in ten seconds — and what we do about each.
You don’t come up.
Three other names. Yours isn’t one of them.
Your details are wrong.
Old hours, a suburb you dropped, a number you changed.
The AI has never heard of you.
It can only name you if it can read you.
02 — THE MAP
Your Google Business Profile. The first thing they see.
Three pins. Under each: a name, a star rating, “open now” or not. That box decides whether they tap you or the pin above you — and most were set up once and never touched again.
What we do
Category set exactly right.
Plumber, not home services. The strongest single signal.
Every service listed.
Every option Google lets you tick — including the one you added last winter.
Hours kept honest.
Public holidays, half days, Christmas. “Open now” only when you are.
Fresh photos every month.
Real jobs, so people see what they’re getting.
Questions answered, calls answered.
Q&A replied to by you. Google’s call-answering set up your way.
Profile and website always agree.
Google’s own guidance — complete, current, consistent.
Check it — count the services on your listing against the services you actually do. The gap is the work.
03 — THE OTHER MAPS
Apple, Bing, Yelp. Same hours everywhere, or nothing.
Siri reads Apple Maps. Copilot reads Bing. ChatGPT reads Yelp. The AI checks all of them against Google in the same second — if your hours don’t match, it trusts none of them and picks the business above you.
What we do
Apple, Bing, Yellow Pages and Yelp claimed.
Most Australian businesses never have. ChatGPT reads Yelp.
Listed with your trade body or licence register.
Master Plumbers, HIA, MBA, AHPRA. AI treats those as proof you’re real.
Push every change to Bing the same day,
so Copilot stops quoting last year.
Checked every quarter.
Same name, phone and hours everywhere. Duplicates removed.
Ten listings that agree beat a hundred that don’t.
Check it — search your business on Apple Maps and on Bing. If the hours don’t match Google, that’s what we fix first.
04 — YOUR WEBSITE
People read it in five seconds. AI reads it in one.
They tap your pin, then “website”, standing in a wet laundry. They want three things: do you fix hot water systems, do you come to Coburg, how do I get you here. So does the AI. Most sites make them guess. We build it the other way round.
What we do
Says what you do in the first line.
Not three scrolls down under a sunset.
A page for each job and each suburb you really cover.
Coburg gets a page because you go to Coburg.
Every fact stated once, where machines look.
Hours, suburbs, prices — in a form Google and the assistants already trust.
AI assistants let in.
ChatGPT, Perplexity, Claude, Google and Apple can all read it. Training crawlers: your call.
Fast on one bar of signal.
Under a second, in a wet laundry. A quote form that works for people and for AI.
Check it — ask ChatGPT what your hours are. They match what you told us.
05 — YOUR REVIEWS
Before they ring, they read the reviews. So does the AI.
Not just the stars — how many, how recent, whether you replied to the bad one. Reviews count more than anything else in whether you get recommended, by Google and now by ChatGPT too.
Ask a review
Every customer, after every job.
A text at the hour people reply, with a link straight to your listing.
One follow-up. Never a third.
Everyone gets asked.
Picking the happy ones is against Google’s rules and consumer law. What you get is real.
Answer every review
Within a day, in your voice.
Drafted from your words. You see it before it goes, or let it go on its own — your call, set once.
The bad ones, properly.
What happened, what you did. A bad review answered well beats a silent five-star.
Google, Yelp and Facebook.
Different AIs read different places. All answered.
Check it — sort your reviews by newest and count the ones from the last ninety days with no reply. We keep that number at zero.
06 — FACEBOOK
Is this a real business? Are they still around?
One last check, half a second. They open your Facebook page — so does the AI — to see if you’re real and still trading. Two things answer that: the profile matches your listing, and something happened lately.
Your socials say the same thing.
Name, phone, hours and suburb match your listing exactly.
A bio that says what you do and where, in the first line.
A Call button, so they ring straight from the profile.
Check it — open your Facebook page on your phone. Are the hours the ones you keep now?
A Google post every week.
One post a week.
A job you finished, a service you want more of, holiday hours.
Holiday hours posted before the holiday.
Nothing made up.
Nothing to say? Your hours and services go up, and that’s that.
Check it — find the newest post on your listing. Older than a fortnight? That’s the gap.
08 — GETTING STARTED
Three steps. No jargon.
You will not be asked a single question you cannot answer off the top of your head.
Tell us about the business.
Your trade, your hours, the suburbs you cover, what you charge. Fifteen minutes, in plain words.
We build it.
You get a link to look at. You say what you want changed. No meetings, no back and forth for weeks.
It keeps itself right.
From then on it stays current on its own — the site, the listings, the reviews, the posts. You get on with the work.
09 — IT IS YOURS
You own it. All of it.
Your domain stays yours.
On your name, in your account. We never hold it over you.
Take it with you.
If you leave, you leave with your words, your photos and your reviews.
Your data stays in Australia.
Kept here. Yours whenever you want it.
No lock-in.
Month to month. Stop whenever you like, no exit fee, no phone call.
FREE PROFILE AUDIT · BY A SPECIALIST
Find out what being hard to find is costing you.
Not a robot’s guess. One of our specialists opens your Google Business Profile the way a customer does — and the way the AI they ask does — then tells you plainly which jobs are going to someone else, what they’d fix first, and what it is worth to fix it.
10 — PROOF
Don’t take our word for it. Check it.
Pick any business we look after and run the same ten seconds your next customer does.
Every recent review has an answer.
Check it — Sort by newest, count the unanswered. Zero.
The AI gets the facts right.
Check it — Ask ChatGPT your hours. They match the listing.
Nothing goes up that they haven’t said.
Check it — No made-up prices, hours or ratings — enforced by checks that fail the build.
Every page speaks a form machines trust.
Check it — Paste any page into search.google.com/test/rich-results.
11 — WHAT IT COSTS
LandMark(by TRC) comes with SyncMate.
$150
a month, inc GST. a month, inc GST. Everything on this page, and the rest of SyncMate, one price.
Book a 15-minute call- Your website, built and kept right
- Your Google Business Profile looked after
- Apple, Bing, Yelp and your trade register, claimed and matching
- Reviews asked for and answered
- Your socials kept matching, a Google post every week
- Help from real people, here in Australia
No, and be careful of anyone who does. What we can do is make sure everything about you is right, fast, and saying the same thing everywhere they look.