01 — MELBOURNE
Relevance, distance and prominence work the same way in every city. What’s different is which details — and Melbourne has more of them than most.
The monthly checklist is the same in every city. The entries on it are not.
Melbourne has public holidays the rest of the country doesn’t.
Melbourne Cup Day in November and the Friday before the AFL Grand Final in September are public holidays here and nowhere else. A profile saying “open” on Cup Day costs you calls; one still saying “closed” the Monday after earns you a one-star review from someone who turned up.
Melbourne searches by side of the river and by corridor.
Inner north, the east, bayside, the south-east, the west, the outer east, the Peninsula. A plumber in Frankston is not competing with one in Footscray. And the growth corridors — Casey, Wyndham, Hume, Melton — are where the new houses and new customers are, with suburbs that had no name five years ago.
Your regulator changed, and your profile should know it.
Victoria’s building and plumbing regulator is now the Building and Plumbing Commission, which replaced the VBA; electricians are licensed through Energy Safe Victoria. We put the right registration on your profile, worded the way Victoria words it, so a customer or an assistant can verify it in one click.
Melbourne customers check Facebook groups before they call.
Suburb and “good karma” community groups are where a lot of trade and clinic recommendations happen. Then Google, then a marketplace or review site. What people find when they follow that recommendation has to tell the same story, with the same phone number.
02 — EVERY MONTH
The same six inclusions as every city — $150 a month inc GST, no lock-in, and you own every account.
Full detail on each one is on the What LandMark(by TRC) does page. This page is about how they land in Melbourne.
Listings on Google, Bing and Apple.
Claimed, verified, matched to the character, Victorian holiday hours set, duplicates removed. Apple Maps matters more than people think in a city this car-dependent: it’s what CarPlay and Siri use.
Google Business Profile.
Categories chosen as Melburnians search, services written plainly, fresh job photos, and Q&A seeded with what Melbourne callers ask — “do you come out to the Peninsula?”, “do you do heritage homes?”
A website AI assistants can read.
Ask ChatGPT “who’s a good electrician in Brunswick” and it has to find, read and trust your facts. Real HTML, crawlers let in, services and registration in a verifiable form.
Reviews, replies and Ask a Review.
A request goes out one tap after the job, and every review gets an answer the same day it lands. Recommendations here start in suburb and good-karma groups, so we watch Facebook as closely as Google. Melbourne clinics: your Google reviews are managed, but nothing goes on your own site — AHPRA prohibits testimonials.
Social profiles.
Three profiles finished properly and pointed back at the same details. Melburnians tend to check a Facebook page before they call, so that is the one we finish first — then Instagram for the work, LinkedIn for the firms and clinics whose buyers look there.
Google Posts.
Four a month, written to Melbourne’s year: heating checks before winter, gutter and storm notes for spring, Cup Day and Grand Final hours, Christmas shutdown dates.
03 — PROOF
We could fill this with a stock photo and a made-up quote. We won’t. This block stays empty until a Melbourne client is live and has agreed to be named.
In the meantime, here is the work in full on a business you can go and check for yourself.
See how we did it in SydneyProof slot — Melbourne
Published only when a Melbourne client is live and has agreed to be named: business, suburb and trade; what we found; what we did in the first 90 days; what changed; the owner’s own words.
04 — WHO IT’S FOR
Plumbers, electricians, heating and cooling installers, builders and other registered trades; solicitors, conveyancers and small law firms; physios, dentists, GPs and allied-health clinics; salons, mechanics, vets, IT and repair shops. Any Melbourne business with a real address or service area, including the growth corridors.
Not for you if
You’re online-only, or you want a promised map position. Nobody can promise that, and we won’t.
05 — THREE QUESTIONS
Usually not. Google’s spam policy calls out pages made for suburb after suburb that all funnel to the same place. If you genuinely work Casey and Cardinia and can show it with jobs and local reviews, one area page with real proof makes sense. Otherwise a clear service-area page does it.
Everything we do happens inside your Google, Bing, Apple and social accounts, which we manage with your permission from wherever we are. What matters is knowing Melbourne’s calendar, regions and rules — which is what this page is about. Onboarding takes 45 minutes by video call.
Yes, in a small way that adds up. They’re the two days most likely to have a closed business showing “open”, and two of the busiest weekends for emergency callouts. We set them correctly and post your hours the week before.
THE OTHER CITIES
Same six inclusions, same $150 a month. What changes is the detail underneath — so each of these pages says something different.