SydneyHome base
Home base. Our first case study, Reliable Computers in Oatley, is here, and onboarding calls can be in person across Greater Sydney if you prefer.
- NSW Fair Trading licensing
- NSW public holidays
- AEST / AEDT
01 — WHY THE WORK DIFFERS
Why a Melbourne plumber and a Perth plumber need different work.
Google says local results come down to relevance, distance and prominence, and the parts you control are the basics: complete, accurate, verified details, current hours, photos, and reviews you respond to. The basics look identical on paper. In practice they are not.
None of this is complicated. It is detail a national template gets wrong and a person paying attention gets right. Our monthly checklist is the same in every city; the entries on it are not.
The licence number on your profile.
A Queensland electrician’s carries a QBCC number; a New South Wales one carries NSW Fair Trading.
Public holidays that aren’t national.
Victoria’s aren’t Western Australia’s. A profile that says “open” on a day you’re closed is a one-star review waiting to happen.
The hour a review gets answered.
Perth runs two to three hours behind the east coast. That matters when someone reviews you at 5pm and expects a reply that evening.
How people describe where they are.
Brisbane’s northside and southside shape how customers search. Sydney’s Inner West, Shire and Hills District do the same thing differently.
02 — WHERE WE WORK
Pick your city, or book a call from anywhere in Australia.
Melbourne
Victorian building and plumbing licensing, and the public holidays the rest of the country doesn’t get.
- Victorian trades licensing
- Victorian public holidays
- AEST / AEDT
Perth
A review-reply and posting schedule set to AWST, not Sydney time — so replies land the same evening, not the next morning.
- WA trades licensing
- WA public holidays
- AWST
Brisbane
QBCC licensing for building trades, and the northside/southside search habits that shape how Brisbane customers look for a local trade.
- QBCC licensing
- Queensland public holidays
- AEST — no daylight saving
Anywhere else in Australia.
Adelaide, Canberra, Hobart, Darwin, the Gold Coast, Newcastle, Geelong, regional towns: the service is identical and onboarding is by video call. Book a call and we’ll set your state’s details from day one.
03 — WHAT’S THE SAME EVERYWHERE
One plan. Six inclusions. Every city.
Every LandMark(by TRC) client, in every city, gets the same six inclusions — $150 a month inc GST, month to month, no lock-in, and you own every account we set up.
The detail of each one is on the What LandMark(by TRC) does page, with the pricing. This page is only about what changes with your city.
- Local listing optimisation — Google, Bing and Apple
- Google Business Profile optimisation
- A website AI assistants can read
- Reviews management, with auto-reply and Ask a Review
- Social profile optimisation
- Google Posts
04 — THREE QUESTIONS ABOUT LOCATION
The ones people actually ask.
Do you need to be in my city to do this properly?
No. Everything LandMark(by TRC) does happens in your Google, Bing, Apple and social accounts, which we manage with your permission from Sydney. What we do need is to know your city, and to get its details right. If you’d like an in-person onboarding, that’s available across Greater Sydney.
Will you build me suburb pages for every area I serve?
Only where it’s genuine. Google treats pages created for city after city that all funnel to the same place as spam, and it says so in its policies. We build a suburb or area page where you actually work there and can show it: jobs done, local reviews, local staff. Otherwise one clear service-area page does the job and keeps you out of trouble.
I’m outside the four cities. Do I get less?
No. Same six inclusions, same price, same monthly report. The city detail above exists because we can say something specific and useful about those places; if you’re in Adelaide or Cairns, we’ll get your state’s details right in the same way.