Clinics and allied health · Australia
Patients still search the suburb. They just book the practice that comes back first.
The person two kilometres away asked Google or ChatGPT who is open, who has reviews, who is actually in their suburb. If your hours are wrong and your site reads like a brochure, you are not in that answer.
Example · a complete practice record
Accepting new patientsExample — this is what a complete practice record looks like
- Practice
- Riverbend Dental & Allied (example)
- Suburb
- [Suburb], NSW · 3.5 km catchment
- Status
- Open now · until 6:00pm · public holiday hours set
- Practitioners
- 4 listed, with qualifications and services
- Hours match
- across Google, Apple Maps and Bing
- New patients
- accepting
Example · placeholder data, not a client’s
Where the budget went
You already tried the expensive options.
Google Ads
In Australia, "dentist near me" runs roughly $8–15 a click, emergency dentistry $12–20, and cosmetic terms around $6–12. Corporate groups bid the same terms with bigger budgets. You can make it work, but not cheaply and not quickly.
Viable with budget and patience. Expensive as a first move.
Directory and booking portals
They send price-shoppers and they list you beside three competing practices within a kilometre. Useful for filling gaps, poor at building a practice patients come back to.
Rented patients, not retained ones.
The site nobody's touched since 2023
Holiday hours wrong, practitioners who left still listed, new services missing, and no way for anything to confirm who works there now. It's not that it looks dated — it's that it's inaccurate, and inaccurate is what keeps you out of the answer.
The cheapest problem to fix, and usually the biggest.
Australian CPC ranges via published 2026 benchmarks for dental practices, checked September 2026. Your costs vary by city, specialty and competition.
What changed
They ask and they get two or three names.
"Physio open Saturday in [suburb] taking new patients" is now a single question with a short answer. To be in it, the facts have to be there and current: who practises where, what they treat, when you're open, whether you're accepting patients, and exactly where you are.
What a machine can confirm about your practice
Practitioner names and qualifications, services offered, opening hours including public holidays, location, and whether you're taking new patients. Most practice sites state two of those five clearly.
Why catchment beats coverage
Patients drive a short distance for routine care. Google measures distance from the person searching. A practice page anchored to a real address in a real catchment beats a list of forty suburbs every time.
LandMark (by TRC) is built around the catchment your patients actually drive, usually 4–8 km. Not a list of suburbs you'd take a booking from.
Side by side
What changes when the site is built for the listing and the machines.
| Area | Now | With LandMark(by TRC) |
|---|---|---|
| Nearby and map searches | Basic details, an old map embed, coordinates that may be off | Complete, consistent practice details anchored to your real address |
| What an assistant can say about you | It can't confirm who practises there now or what you treat | Practitioners, qualifications and services stated plainly and kept current |
| Suburb coverage | Forty suburbs listed on one page, with no real authority in any of them | Real pages for the suburbs your patients actually come from |
| Hours and holidays | Wrong at Easter and Christmas, when patients turn up to a locked door | Kept current, including every public holiday, everywhere |
| Reviews | Unmanaged, and sometimes used in ways that breach the advertising rules | Your Google rating handled the way AHPRA allows — see below |
| If you leave | Locked in a vendor CMS or held by a former agency | Your domain, your site, your data |
What you actually asked for
Clear requirements. No marketing theatre.
“I don't want another dashboard to learn.”
There isn't one. Practice manager emails or texts a change. We handle it.
“I don't want to pay twenty dollars for someone searching teeth whitening five suburbs away.”
You won't. No bidding, no broad-match bleed. Your catchment, your services.
“I want patients nearby to find our hours and ring.”
That's the job. Correct hours, correct practitioners, correct services, in the suburbs your patients actually come from.
FAQ
Frequently asked questions
Complete, current and specific
Kept current, including public holidays
Have a question?Call 02 9099 1055Not if they discuss clinical care, treatment outcomes or a practitioner's skill — that's a testimonial under s133 of the National Law and it's prohibited in advertising a regulated health service. Reviews living on Google are fine. We'll show you where the line is.
Yes, about their experience — booking, reception, wait time, the facility. Not about their treatment or its results.
No. Nobody can promise that. We make sure the things that do influence it — accurate details, complete profile, correct hours, a real address in a real catchment — are right and stay right.
Yes, but each location needs its own real page and its own listing, anchored to its own address. A single page covering five sites isn't findable for any of them.
That's the most common source of stale practice data. You tell us, we update the site and the listing. No login, no ticket.
Yes.